Projects

A premium DM piece delivered to expectant mums on their due date, offering advice on everything from changing nappies to decoding infant cries. The hard copy is often found for resale online, and you can read the full the digital version here.

An opulent printed mailer designed to entice guests on board Queen Anne, Cunard's most decadent ship to date. Working closely with an Art Director, I helped to develop the concept and composed inviting copy that encouraged a huge number of enquiries and delivered an ROI of 46:1. 

A delight to write, this 70-page print piece was given to guests to guide them on their visit through the Longleat safari park.  Working closely with a designer, I composed lighthearted educational copy – and learned some incredible animal facts along the way.

Working with the creative and marketing teams at WWT, I've developed numerous seasonal campaigns that encourage visitors to discover the magic of the wetlands all year round. Projects include campaign concepts and headlines, print display, web and social content.

Rewriting the website for HealthHero, a leading virtual healthcare company, meant simplifying the complicated and translating medical jargon into benefit-led, customer-friendly messaging.