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Content that connects

I'm a freelance copywriter with over 20 years' experience crafting content that inspires. A professional brief-breaker, waffle-wader and thought-sorter, I work with brands and agencies to turn marketing strategy into relatable, insight-led messaging that drives customer action. 

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Sharp ideas,
hard-working     
words

Copywriting  Concepting   Editing  Print & DM   Proofreading    CRM  Social Media  Digital ads   Articles & Blog Posts TOV   SEO Content  

 Research & Reporting  UX writing  Scriptwriting 

Clients & Brands

I work with marketing & CRM agencies and B2B & B2C brands  across every sector, including travel & tourism, finance, automotive, energy, healthcare, parent & baby, food, government, aerospace and tech. 

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Here to
breathe life
into your brief

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I write the words that show your brand in its best light. Brainstorm headlines that woo customers. Develop concepts that win pitches. I turn business jargon into plain english, transport tourists to exotic climes, hold the hands of new parents and compose mouth-watering messaging that makes consumers tap 'order'. 

 

But that's not all. I'm a parent and dog owner, printmaker and veg grower, health nut and small business runner, language lover and proud northerner. My passions run deep, alongside a fascination with human behaviour. It's this experience, curiosity and empathy that makes me an insightful, effective copywriter. 

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Based in Stroud, I'm available to work in-house across Cheltenham, Gloucester, Bristol and Bath, or remotely via Teams and Google Meet, Figma and Miro. 

 

My rate is by the hour, the day or the project, and I'm open to short or long term contracts.  Not sure how much time it'll take? Talk me through it and I'll help you cost it out.

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I can’t recommend her enough. From her inquisitiveness interpreting a brief and working within tight timelines, to collaborating with colleagues in all disciplines, seeking and taking feedback willingly - Cas is a joy to work with.

Hannah Waters, ECD, Armadillo

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