I’ve written countless McDonald's emails in recent years; emails about tempting new burgers, deals and promotions, plenty of Happy Meal newsletters, plus triggered comms designed to support the much-loved Monopoly at McDonald’s game. Segmenting is complex, variants are numerous, and marketing plans are ever-evolving. It’s a brand that reacts quickly and with acute insight. 

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Explore the gallery below or get in touch to find out more about my McDonald’s work (including an email love letter from a Big Mac!)