As the main copy lead, every piece written for Aptamil was crafted with care and consideration for those embarking on the steep learning curve of parenting; those seeking science with the added reassurance of experience. And in such a strictly regulated market as that of infant formula, it's not just about striking the tone - it's about getting regulatory approval, too.

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So far I've written email campaigns to guide mums through pregnancy, created social campaigns that brought a tear to the eye, written a published guide to newborns and helped create an exercise in pregnancy movement called

'Active for 2'. Tap on the gallery below to see more.

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